About
arata is named after two Japanese words,
"aratana" meaning new
and "aratameru" meaning to improve.
We create valuable products for users
by constantly having new perspectives
and continuously improving.
BRANDS
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arata
arata is named after two Japanese words, "aratana" meaning new and "aratameru" meaning to improve.
We will share innovative outdoor products created by the abundant experience and knowledge of Japanese engineers with the world. -
MOBI GARDEN
In-house brand of the world's largest tent manufacturing company.
We also offer models tailored to the climate and needs of Japan. -
Fire Maple
Each product is crafted to be the most reliable, high-performance gear possible, so that you can explore the world with ease and energy.
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SHU WORKS
A specialized brand of titanium products established by Chinese titanium product designer Chen Lishu.
Explore a myriad of functional and beautiful pieces imbued with his dedication and passion. -
ICEFLAME
ICEFLAME is an outdoor brand founded by hikers that produces high-quality down products.
Our mission is to communicate the importance of connecting with nature and protecting the environment.